That said, the continued registrations we are seeing heading into the show reaffirm that buyers will be coming. Some people will not be comfortable traveling and some stores are affected by lack of staff, which could force some owners to stay home and man their stores. We understand that attendance will be affected by COVID. We could easily see 6,000 qualified buyers preregistered before the show opens. Roy Turner: We surpassed our preregistration projections more than a week ago and people continue to sign up daily. The brands really stepped up their game by committing to Surf Expo September in a big way, we are excited to present a great lineup to the buyers. All in all, we have a great selection of brands for our buyers. We also have 60-plus brands showing at Surf Expo for the first time. Our boutique, gift and resort sections have all the anchor brands participating as well. In wake, we have Ronix, Radar, Centurion, Supreme, Moomba, Supra, Yamaha and WOW Watersports. Other areas of the show are just as strong with brands like Salt Life and Huk in the Bluewater, and in the Swim area, Seafolly, Feather 4 Arrow, Quintsol and Snapper Rock. Also exhibiting are a great group of trending brands with Jetty, Katin, Avid, Pura Vida, Flojos, Dakine, Lotus & Luna, Sun Bum, Simbi, Rhythm, Primitive and more. Anchor brands in the Surf section that are participating include Billabong, Hurley, O’Neill, Quiksilver, Rip Curl, Roxy, RVCA, Vissla and Volcom. How is the September show shaping up? What are some of the brands that are committed?Įmerald SVP and Surf Expo Show Director Roy Turner: We are extremely excited about how the September show has come together.
#Surf expo 2021 september registration
We asked Emerald SVP and Surf Expo Show Director Roy Turner for more details about what brands are attending, how the retail registration is trending, if events will be part of the show, and how Surf Expo is handling safety protocols given the continued COVID crisis. And from what we are hearing, the brand turnout is robust.
Surf Expo returns in early September in Orlando. Head to for further show information, including the exhibitor list and floor plan.By Tiffany Montgomery | Published Aug 30, 2021
Registration is open for Surf Expo September. “We look forward to seeing the vibrant Surf Expo community come together to discover new products and make new connections as our industry continues its rapid growth thanks to more consumers embracing the active coastal lifestyle,” Turner said. Surf Expo is also welcoming more than 150 new brands to the show including Bartolo Beachwear, Benson, Chasefire Outdoor, Duck Camp, Guy Fox California, Imago Portugal, iROCKER SUP, JBAY.ZONE, Johnny Fly, Lake Label, LaTAN Swim, Marine Layer, OneOne Swimwear, Phoozy, Puffin Coolers, Roostas, Seatec Outfitters, Sea & Grass, Stoners Life, Teema Towels & Blankets, The Wave Hut and Trippy Outdoor. In the Coastal Life categories, brands attending the show include Beach & Barn, Bogg Bag, Dippin Daisys, ELAN, EXIST, Hang Loose, HUK, Kanga Coolers, Lakeshirts/Blue84, LowTides Ocean Products, Old Guys Rule, Quintsoul Swimwear, Sperry, Steamboat Sticker, Sun ‘N’ Sand Accessories, Surface Sunscreen, The Life is Good Company, The Petting Zoo, Teva, Tommy Bahama, Tori Richard, Vionic, and Yesterdays Sportswear. “Coastal and beach related categories have been in high demand the past two years, and with our increased list of exhibitors, we look forward to introducing buyers to new brands as well as offering them a productive environment to connect with their existing brand partners.”īrands exhibiting in the Watersports sections of Surf Expo include 4ocean, AVID Sportswear, Billabong, BN3TH, Body Glove, Brixton, Cape Shore, Carve Designs, Carver Skateboards, Captain Fin, Dark Seas, Fair Harbor Clothing, Havaianas, HAYDENSHAPES SURFBOARDS, Hurley, Impulse Souvenirs, IMSY, IPD International, Jetty, Katin, …LOST, Lotus and Luna, Manhattan Beachwear, O’Neill, Otis Eyewear, Party Pants, POP Board Co., Psycho Tuna, Pura Vida Bracelets, Quiksilver, Rastaclat, Reef Apparel, Rhythm, Rip Curl, Roark, ROXY, RSVLTS, Rusty, RVCA, Saint Maddox, Salty Crew, Sand Cloud, SEATEC OUTFITTERS, Simbi, Sisstrevolution, Sun Bum, Surfer Dudes, Tahe Outdoors, Teva, Thread, Vissla, Volcom and YETI. “We are thrilled to return to Orlando this summer with an extensive and impressive list of brands to help retailers fulfill all their buying needs,” said Roy Turner, Surf Expo senior vice president and show director. 8-10 to the Orange County Convention Center’s West Concourse in Orlando, Fla., with a wide range of brands and a diverse floor plan. Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns Sept.
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